101.3 The BOUNCE

Question: What happens when you sign on a new frequency and add a new contemporary hit radio station to an already competitive market?

Answer: 101.3 The BOUNCE happens!

Halifax, a medium sized market that behaves like a major.  It has all the ingredients for a successful Top 40 station. It’s home to 5 established post secondary institutions and has a vibrant night life!

As The BOUNCE’s first program director, I was given incredible autonomy and support to develop this product.  Having a professional, responsive and unified team made achieving #1 ratings in key demos out of the gate an unbelievable experience.