103.9 PROUD FM
While working as a secondary school teacher within York Region District School Board, I was approached and asked if I would consider signing on a new Toronto FM radio station; one of the last frequencies available.
The answer; yes!!!
103.9 PROUD FM is the world’s first commercially licensed terrestrial LGBT radio station.
My objective with this very small FM footprint was to develop a meaningful, authentic, styled and focused format for an LGBT audience. The tactical objective was to protect the station from being typecast; it had to be inclusive without neglecting its core audience.
The music was to be “smart EDM top 40”; void of vanilla guitars and rap. In 2007 EDM was heating up and many could not recognize how it would eventually dominate contemporary hit radio. The strategy, in true LGBT fashion, was to be ahead of the curve.
A great radio experience but most importantly a great human experience!